Young CEO is a collaborative youth entrepreneurship and financial literacy experience designed to help young people understand what it takes to turn an idea into a real business.

Through our partnership with WE Mentality and The Lemonade Stand, students are introduced to the entrepreneurial side of business, including developing an idea, identifying a customer, building a brand, understanding their product or service, and learning how to confidently present their business concept.

Your Perfect Footwear Foundation brings the financial literacy component through Books & Banks, helping students understand the money behind the business. Students learn practical concepts such as budgeting, banking, saving, pricing, expenses, profit, cash flow, and making responsible financial decisions.

Together, the programs connect entrepreneurship with financial knowledge, giving young people the opportunity to not only dream up a business, but understand how to build, fund, manage, and grow it.

Students also practice public speaking, goal setting, and personal accountability.

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